Where Tennis Meets Tequila: Maestro Dobel Serves Luxury with Every Pour
Pictured above: Charlize Theron watches the US Open in the Dobel suite, with an Ace Paloma in hand. Gotham/GC Images/Getty Images
Tennis is back, and the stakes have never been higher. Thanks to its surge in popularity during the Covid-19 pandemic, the sport has reclaimed a prominent spot on the global stage, capturing the attention of fans and players alike. The hit film Challengers starring Zendaya, Netflix’s acclaimed docuseries Break Point, and the rising social media profiles of top players have sparked renewed fan interest in tennis around the globe. Whether it’s the thrill of watching marquee matchups, spotting stars like Zendaya or Charlize Theron courtside, or picking up a racket for a casual or competitive match, tennis has never felt more alive.
It’s not just fans that want in. The tennis world has become a center of high fashion, luxury lifestyle, and premium brands. Amid the surge of designer collabs and rising stars on the court, there’s another player making a name for itself— tequila. It started in Tequila, Jalisco, with Maestro Dobel Tequila sponsoring tournaments for over a decade. But recently, the brand stepped onto a bigger stage: the US Open. In 2023, Dobel made a splash as the event’s Official Tequila sponsor, serving up its signature Ace Paloma cocktail, a bold move that positioned the brand not just as a drink, but as part of the tennis experience.
As the Official Tequila of some of the sport’s biggest tournaments, including the US Open, BNP Paribas Open, Miami Open, and Cincinnati Open, Maestro Dobel’s Ace Paloma, made with Dobel Diamante Cristalino Tequila, has quickly become a courtside favorite and an instant classic.
The tequila’s US Open suite was a hit in 2023, drawing the likes of Charlize Theron and Katie Holmes, both seen sipping the Ace Paloma. Maestro Dobel is meeting luxury consumers where they are— by aligning with a sport that shares its values of mastery, heritage, and elegance.
Dobel has been no stranger to tennis excellence in recent years. Its tennis Maestros, Aryna Sabalenka and Taylor Fritz, embody what it means to master your craft. Sabalenka’s signature cocktail, the Marg-Aryna, is crafted with Dobel Diamante Cristalino Tequila and serves up the same smoothness and character she brings to every match. Fritz’s Fritzy Spicy Margarita, featuring Dobel Diamante Cristalino Tequila, lime juice, agave nectar, and a kick of jalapeño, delivers bold flavor with a competitive edge. Tennis is having a moment— and Maestro Dobel is serving it up in style.
