Art Meets Agave: Inside Dobel’s Artpothecary

In 2021, Maestro Dobel Tequila introduced Artpothecary— a lasting brand platform that celebrates contemporary Mexican art, culture, and hospitality. Designed to elevate the stories and work of Mexico’s leading creative voices, Artpothecary comes to life through immersive events, experiences, and partnerships across the United States.

The platform debuted at Frieze Art Fair, launching a multi-year partnership with Frieze New York and Frieze Los Angeles as the Official Tequila. Its footprint in the art world has since expanded through its role as the Official Tequila of Design Miami, where it continues to create dynamic experiences in collaboration with globally acclaimed artists and culinary innovators.

Each year, Maestro Dobel partners with a new creative visionary to explore a fresh thematic direction— delivering original works, curated collaborations, and elevated tequila moments through both live and digital experiences.