A Legacy of Giving: The Beckmann Foundation's Commitment to the Community
The Beckmann Foundation is the primary philanthropic organization of the Beckmann family, owners of Maestro Dobel Tequila. The Maestro Dobel brand was created and named in 2008 after its founder, Juan Domingo Beckmann Legorreta. The name "Dobel" is a unique acronym formed from the first syllables of his name: Domingo Beckmann Legorreta. He founded the brand in collaboration with master distillers Marco Anguiano and Luis Yerenas.
The foundation builds on the multi-generational philanthropic history of the Beckmann family, working toward the sustainable and inclusive development of Mexico. Perfecting the craft of tequila-making in the the oldest distillery in the Americas, its efforts are centered on supporting the community of Tequila, Jalisco, and other nearby communities within the Agave plantation landscape. The foundation is guided by four strategic pillars: Education, Health and Wellness, Culture, and Social Innovation.
The foundation's commitment began with a vision to transform the town of Tequila into a stronger, more prosperous community by developing tourism infrastructure, which was intended to be a main economic booster. This effort led to the town being designated a "Pueblo Mágico" (Magical Town) in 2003, followed by a UNESCO World Heritage site distinction in 2006. The foundation supported this transformation through initiatives like the donation of land for a municipal cemetery, and investments in water and street infrastructure.
Empowering the Community Through Flagship Projects
The Beckmann Foundation’s guiding purpose is to design and execute sustainable, impactful, and efficient programs.
Education
The foundation provides free education to underprivileged children and young people through its Colegios Beckmann program, which includes Colegio Juan Beckmann in Tequila and Colegio Doris Beckmann in La Laja. It also offers the "Juan Beckmann Vidal Scholarship" for advanced medical studies abroad
Health & Wellness
The foundation supports vulnerable members of the community by improving access to the healthcare system, providing healthcare to those in need through its medical partner institutions and financing the operation of the Tequila Asylum. It also conducts sight exams for thousands of children in elementary schools, providing eyeglasses to those in need.
Social Innovation
The foundation partners with institutions to provide entrepreneurial resources, supporting small entrepreneurs and innovators in the Tequila region through an acceleration fund, grants, and collaborations with partners like the Local Initiatives Support Corporation (LISC).
The Impact
Building on a multi-generational legacy of philanthropy, the Beckmann Foundation is an enduring force for good in the communities of Mexico. The foundation’s work in education, health, culture, and social innovation creates lasting change. By investing in the people of Tequila, fostering entrepreneurship, and preserving cultural heritage, the foundation ensures that the community flourishes alongside its world-renowned tequila brands. With a firm commitment to transparency and a vision for long-term growth, the Beckmann Foundation stands as a powerful testament to the idea that true success is measured not only by what you create, but also by the positive impact you leave behind.
